At the grand launch of “Cooking at Home with Pedatha” in ITC Grand Central, Mumbai on Dec 7, 2005, Cine Celebrity Mr. Yash Chopra said, “This is a work from the heart and I have never seen anything so full of love.” Chef Sanjeev Kapoor remarked, “I have written more than a dozen books, but this is the first time I am speaking about another cookbook.”
The sprawling lawn of ITC Grand Central looked exotic – beautiful arrangements, live band & exotic Andhra food. Mr. Yash Chopra did the honours of launching the book. Read about it in The Telegraph.
Yash Chopra with Pedatha, Jigyasa & Pratibha at Book launch
The stage was beautifully arranged & a huge poster of the book cover was unveiled while the musicians played some unforgettable music.
The huge poster of the book cover yet to be unveiled on stage
Felicitations were offered by Chef Sanjeev Kapoor & Ms. Rashmi Uday Singh. Chef Kapoor spoke about the authentic taste of family recipes & spoke about his own Pedatha at length. Ms. Singh simply started her talk by saying, “Pedatha, adopt me.” She stressed on the beautiful production of the book and congratulated Jigyasa & Pratibha for their novel endevaour.
Sanjeev Kapoor, Rashmi Uday Singh and A.P.Parigi with Pratibha & Jigyasa
Yash Chopra with Mrs Subhadra Parigi
Pam & Yash Chopra with Pedatha
Many celebrities were seen at the launch. See below Culinary expert Ms Rashmi Uday Singh & popular author Ms Shobha De in conversation.
Rashmi Uday Singh & Shobhaa De
The Chefs of ITC Grand Central laid out a lavish spread of traditional Andhra recipes from the book after discussion with the authors, Jigyasa & Pratibha.
Classic South Indian dishes at the lavish spread
Pam & Yash Chopra enjoy the South Indian fare
Host of the evening was none other than Mr. A.P.Parigi aka Preetham, the doting son of Pedatha.
A P Parigi hosts the book launch
Ad guru, Prahlad Kakkar congratulated Pedatha & the authors for a remarkable cookbook appreciating the array of recipes that promised authentic flavours.
Ad guru, Prahlad Kakkar with A.P.Parigi, Pratibha & Jigyasa
Beautiful arrangements at ITC Grand Central
Live Band at Book launch
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