At the grand launch of “Cooking at Home with Pedatha” in ITC Grand Central, Mumbai on Dec 7, 2005, Cine Celebrity Mr. Yash Chopra said, “This is a work from the heart and I have never seen anything so full of love.” Chef Sanjeev Kapoor remarked, “I have written more than a dozen books, but this is the first time I am speaking about another cookbook.”
The sprawling lawn of ITC Grand Central looked exotic – beautiful arrangements, live band & exotic Andhra food. Mr. Yash Chopra did the honours of launching the book. Read about it in The Telegraph.
The stage was beautifully arranged & a huge poster of the book cover was unveiled while the musicians played some unforgettable music.
Felicitations were offered by Chef Sanjeev Kapoor & Ms. Rashmi Uday Singh. Chef Kapoor spoke about the authentic taste of family recipes & spoke about his own Pedatha at length. Ms. Singh simply started her talk by saying, “Pedatha, adopt me.” She stressed on the beautiful production of the book and congratulated Jigyasa & Pratibha for their novel endevaour.
Many celebrities were seen at the launch. See below Culinary expert Ms Rashmi Uday Singh & popular author Ms Shobha De in conversation.
The Chefs of ITC Grand Central laid out a lavish spread of traditional Andhra recipes from the book after discussion with the authors, Jigyasa & Pratibha.
Host of the evening was none other than Mr. A.P.Parigi aka Preetham, the doting son of Pedatha.
Ad guru, Prahlad Kakkar congratulated Pedatha & the authors for a remarkable cookbook appreciating the array of recipes that promised authentic flavours.